This is one of the most brilliant marketing schemes I've ever witnessed. The Last Exorcism, which opens in theaters today, used Chatroulette to target a few horny teenage voyeurs. The build-up and their reactions are priceless. This movie looks totally scary and I'm desperate to see it, but I will have to wait for the video because someone's husband has never been quite the same ever since he was dragged to see The Ring.
I love the big tub who just opens his eyes really wide... Whaaaaat!?
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